FSF 2023: Case Study

Concept:

For this case study, I was named a Fashion Scholarship Fund (FSF) Scholar for the year of 2023.

I was tasked with building a digital brand strategy for 2025 that integrates technology-based solutions into the consumer experience. When given this prompt, I knew I wanted to focus on sustainability, and after researching solutions for sustainable returns, I knew VEJA would be the perfect brand to select for this study.

I envisioned and developed a program for VEJA titled "Run it Back", a peer-to-peer returns program in partnership with Greenlist Returns, the start-up recently backed by the New York Fashion Tech Lab. This business strategy aimed to implement a sustainable solution for the future of VEJA's product returns.